omg! we were just talking about you!

WELCOME!

we’re on a mission!  🚀

Beauty is a double-edged sword. On the one hand, fun, wonderful, and enjoyable. On the other hand, hard, anxious, and uncertain.

As one of the leading beauty companies worldwide, we want to transform the business. In our world, there are no rules, no keys, just thousands of possible ways to do things.

Want to join us and make beauty in every way okay?

just another beauty company

Or maybe not? We do believe we are somewhat special and so should you. Maybe you recognize us as the best beauty company ever from Sweden?! Or maybe not at all. We started as a simple e-shop – a business that now has grown to offer 55,000 different beauty products across Europe (with fossil-free shipping in Sweden), retail stores, hair and skin treatments, product development, B2B sales, and its own shampoo factory (and lots of other products of course ;)).

What’s your thing?

CUSTOMER SERVICE

CUSTOMER SERVICE

SALES & MARKETING

SALES & MARKETING

RETAIL

RETAIL

TRANSLATION

TRANSLATION

ASSORTMENT

ASSORTMENT

🌟 customer service

📣 sales & marketing

🛍 retail

📝 translation

💄 assortment

just a small town...couple 💜

Every good fairy tale has a beginning, and this story starts with Rita and Stefan Lyko who ran a hair salon in the teeny tiny village of Dala-Järna in Dalarna (you know, the home of the cross-country ski race “Vasaloppet”?). Stefan started out selling the famous hair wax Fudge online and shipped it to Swedish customers who couldn’t get their hands on the product elsewhere.

As their son Rickard finished business school and couldn’t get a job (it was 2008 and the financial crisis came knocking – bummer), he moved back home to his parents’ and scaled up the online business.

And the rest is history! 🤷‍♂️

some random numbers that might just amaze you

countries

colleagues

stores

orders per year

where are you?

$

københavn

$

oslo

$

amsterdam

$

berlin

$

helsinki

$

warszawa

our business – everything you need to know

E-commerce and retail. Easy enough, right? But maybe you didn’t know that we own nine different brands and two factories where we produce our own beauty products. We also make great content and build great brands. It’s easy to think that we’re “just another beauty retailer”, but we’re soooo much more actually!

Check out the videos below to learn more!

Did you know that we work with logistics? B2B? sustainability? retail? IT? app development?

our recruitment process

…and penchant for difference!

*DISCLAIMER*

this is where the bragging begins

own brands

what we believe in.

*other than you of course

BE FUN F*CKING LUCKY FOCUSED FABULOUS FRIENDLY

what we believe in.

*other than you of course

BE FABULOUS FRIENDLY FUN FOCUSED F*CKING LUCKY

going against all odds.
q3 2022 was our best quarter ever…

#trailblazers

still not convinced?

Where the heck is Dala-Järna, and do you have a mission & vision?

Well… we did our best to summarize, but if you want to learn more about our company and its history, rest assured that there’s more to this story.

What are you waiting for – dive in HERE!

other employers say they’re searching for “their new star” – we’re looking for humans